Levi's 506 jeans

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Levis jeans is running an ad on television these days which is particularly captivating.

The video features images from the economically hard-hit area of Braddock, Pa.


You can watch the commercial here.

The voice over says:

We were taught how the pioneers went into the west; they opened their eyes and made up what things could be. A long time ago things got broken here. People got sad and left. Maybe the world breaks on purpose so we can have work to do. People think there aren’t frontiers anymore. They can’t see how frontiers are all around us.

The first line and the last line serve as brackets for the whole message; and they offer possible inspiration for hopeful souls who long to think of what a modern-day pioneer is.

Anyone with a burning passion or cause can think of how they long to be a pioneer. And many of us have a vision of what that new frontier might look like once we applied our own shaping influence to the landscape.

The pioneering work i envision is a world in which men are set free from addiction to Pornography and Lust. A world in which the multi-billion dollar industry of pornography-on-demand loses its popularity as men begin to choose healthy sexuality; real relationships and personal integrity over the counterfeit served up to them at nearly every turn in our pornified culture.

A landscape in which women have confidence that the men in their lives are loving them well and not committing adultery — whether in actuality, or simply in their hearts — as they lust after other women.

There is a frontier right in front of us:  Healed men living free from the lie of pornography. We simply have to have the eyes to see it.

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