Super Bowl ads are known for pushing boundaries. Go Daddy is one of the companies you can always count on to exploit sexuality to sell its product.
The company is shameless, and admits that sex really has nothing to do with their product. Still they hope to push the boundaries again this year.
Go Daddy is another example of how people within a culture, when that culture is shaped by pornography, begin to normalize the use of sexual themes and images for strictly gratuitous purposes.
But they degrade sex all the more by making it a cheap stunt.