Victoria’s Secret’s decision to market to middle school girls is horribly misguided.
And the objectification continues….this time aimed at teenage girls. I heard a comedian say once, “I’ve seen Victoria, and she doesn’t have many secrets left”….This is a very poignant letter written by a concerned father of young girls aimed at Victoria’s Secret and their new ad campaign aimed at teenage girls.
The original post appeared recently on “The Black Sphere” website. The name of the new underwear line aimed at young teens is called….wait for it….”Bright Young Things”.
David A Morrision, who, just a couple of years ago was President of Twentysomething, a company focused on marketing to young people, and had studied the Victoria’s Secret product line reassured concerned parents, “If Victoria’s Secret is blatantly catering to 7th and 8th graders, that might be considered exploitative.”
But that was then and this is now.!!!!!